January 13, 2025 | Market Insights from Joe LeMonds
We broke the ice on promo season during DAA Seattle’s “Get Kraken!” sale this past Friday. You don’t often start a new year with record consignment, but that is exactly what happened. Offering 1400 cars across 11 lanes, the energy was electric. Not only did we have a wide variety of dealer trade and frontline vehicles, our fleet consignors also offered a record 800 units! From OEMs and rentals to repos, our institutional partners bolstered the lanes.
We kicked off the sale with a “penalty shootout,” and our friend TJ Rodriguez from Bronco Motors won two Seattle Kraken tickets. In-lane and online buyers responded with a level of enthusiasm that aligned with the level of offering. We saw a continuation of the surprisingly strong December market, with demand driven by overall used vehicle scarcity and a stabilization of the retail environment.
There has been a lot to celebrate at MAG over the past few months, from our continued commitment to a blended market approach with physical auctions and MAG Now to the launch of DAA Portland and continued growth in Spokane, Seattle, and Alaska. You are the reason that we continue to push forward and grow. We have the best people in the business here at MAG, and we’re all committed to serving you, our partners, across the Pacific Northwest. I look forward to seeing you all in the lanes and online over the coming weeks and wish you blessings and prosperity in 2025.
See you at Lumberjack Days on February 7th!
Joe LeMonds
General Manager, DAA Seattle