Market Insights: Growth continues as winter approaches

November 1, 2023 | Market Insights from Andy Sellers 

Here in Anchorage, the weather has changed rapidly, and reminders of the impending winter are upon us. Alaska’s PFD impact was less than expected, thus driving a volatile retail market lower. Segmented and targeted purchases have driven our sales over the last month. As the wholesale market continues to adjust, we are focusing on positioning ourselves for the long term as we feature the region’s best dealer consignment every Wednesday.

At MAG Alaska, we’re conducting strategic work with institutional accounts on a regional and national level, expanding our offering of crucial inventory. Check out our growing family of institutional accounts on our webpage, and watch your weekly emails or give us a call for run dates.

Operationally, our new structure has arrived. The team is glad to have a respite from the elements as they provide you, our dealers, with comprehensive condition reports. Our Test Track continues to function at a high level. Weather permitting, it will remain open for the foreseeable future.

Be sure to visit for the latest information about MAG Alaska, DAA Seattle, DAA Northwest, and MAG Now. Sign up for our email and text updates and stay current as we grow and evolve!

On behalf of our team, we thank you for your continued support and look forward to seeing you in person or online every Wednesday, Thursday, and Friday at MAG Alaska/MAG Now, DAA Northwest, and DAA Seattle.




Andy Sellers
General Manager, MAG Alaska