July 17th & 18th, 2024

DAA Northwest Rock & Roll Sale

Two-Day Auction and Private Party & Concert

Invited Guests Only – No Public Admittance

Register with MAG Directions

The Countdown Is On!

The Rock & Roll Sale kicks off Wednesday, July 17th at 10 AM


Concert Tickets

Concert Ticket Access Codes will be emailed to DAA Northwest’s registered, active dealers in early July. 

Dealers: Please follow the downloading instructions and bring your tickets (either on your smartphone or printed) to the concert. Tickets are required for entry and can’t be duplicated or re-used.  

For help downloading tickets, contact MAG Marketing at 509.244.4500 or info@magauctions.com.


Wednesday Sale

JULY 17th

8:00 - 10:30 AM: Enjoy a hot breakfast from the DAA Grille

10:00 am: Dealer and Fleet/Lease Sale

1:00 PM: MAG Now Digital Auction

Check out MAG Now’s regularly scheduled digital action powered by EBlock!

2:00 PM (approximately): Sale concludes

Auction lanes and concert area must be cleared to prepare for Wednesday evening’s party and concert 

Rock & Roll Party and Concert


Active registered dealers with current DAA accounts who have done business with us in the past 12 months will receive digital Ticket Access Codes via email in early July. Access Codes must be downloaded, and tickets must be presented at the gate for entry.

Know Before You Go:

  • This is a private event for invited guests.  
  • Please – no children, pets, cameras, outside beverages, chairs, or bags larger than a cell phone, whether clear or not.  
  • Open seating will be available for a limited number of guests on a first-come, first-served basis. 
  • A complimentary appetizer buffet will be available in the auction arena. 
  • PLUS: Our Food Court on the east side of the arena will offer complimentary David’s Pizza, El Jefe Mexican Grill, The Barbecue Pit, and Ben & Jerry’s Ice Cream. 
  • Guests aged 21 and over will receive two complimentary drink tickets for beer and/or wine.  
  • Non-alcoholic beverages will be free all evening. 

6:00 pm: Party and Concert Gates Open

PLEASE NOTE: No purses larger than a cell phone will be allowed into the concert and party; guests will be scanned before entering the event gate. 

7:15 pm: Rock with The Cronkites – our favorite house band

9:00 pm: Our 2024 Headliner Takes the Stage (watch for the big announcement soon!)

10:30 pm: The Party's over! Please drive safely or catch a ride with one of our Complimentary shuttles to an area hotel. 

Who's It Going to Be?

DAA Northwest has brought 27 different international headliners to the Rock & Roll Sale since 1996. Stay tuned for our 2024 band announcement, and get ready to rock! 

Thursday Sale

JULY 18th

Don't miss the region's best selection of vehicles, plus THOUSANDS in Rock & Roll Sale Giveaways!

7:30 AM: The DAA Grille opens for Breakfast

9:00 AM: The auction action begins!

9:45 AM: Enjoy a Virgin Bloody Mary in the lanes, compliments of Longhorn Barbecue

12:30 PM: Fuel up with complimentary appetizers in the lanes as you work the sale

1:30 PM: Cool off with ice cream sandwiches, courtesy of Longhorn Barbecue

3:30 pm (approximately): Our 2024 Rock & Roll Sale concludes