Market Insights: DAA Las Vegas NASCAR Days

May 14, 2021 | Market Insights from DAA Las Vegas’ Joe LeMonds.

It was pedal down, 6th gear, and full GO this week in Las Vegas! Our NASCAR Days promotional event brought the largest offering of consignment along with the highest conversion since our Anniversary Sale in February. Buyers from all over the region in addition to our strong local partners bought and sold all the way until the checkered flag. Exeter Finance, National Fleet, Auction Direct Remarketing, and ARI highlighted our commercial lanes with 100% conversion across the board. Our franchise dealer partners Towbin Automotive, CardinaleWay, Jim Marsh, and the Superstore Automotive Group converted at a collective 94%. At the end of the sale, we drew two dealers’ names who won Richard Petty NASCAR Driving Experiences. They will join our sales team for a one-of-a-kind event at the Las Vegas Superspeedway on May 29th. Other giveaways included Yeti tumblers, lunch in the lanes, and various NASCAR-themed items.

It’s so exciting to hear the feedback from our partners during each promotional sale and even weekly. Our team strives to continuously create the best environment and experience week after week. Being able to highlight that environment in an event like NASCAR Days gives validation and rewards their efforts. Whether you’re here every week, once a quarter, or haven’t made it to our lanes yet, we appreciate you. Without the continuous trust and support from our commercial and dealer partners, we would not have the growth we’ve experienced these past several months. As we continue to fight through limited supply, high demand, and an increasingly difficult market, our goal is to meet you where you are and to support you in every way we can.

Thank you for your continued trust. I’ll see you in the lanes!

Joe LeMonds, General Manager