July 19th & 20th, 2023

DAA Northwest Rock & Roll Sale

Two-Day Auction and Private Party & Concert featuring Third Eye Blind

Invited Guests Only – No Public Admittance

Register with MAG Directions

Please note: Hayford Road will be closed near the I-90 Exchange from June 26th until September 12th. Please follow the alternate route signage to access Hayford Road from I-90 during this time.

Concert Tickets

Licensed, Registered DAA Dealers – Concert Ticket Access Codes were emailed out Friday, July 7th. Be sure to follow the instructions for downloading and bring your tickets (either on your smartphone or printed) with you to the concert. Tickets will be required for entry, and they can’t be duplicated or re-used. For ticket-download help, contact MAG Marketing at 509.244.4500 or info@magauctions.com.

Let’s ROCK!


Dealers: Redeem Ticket Access Code

A Note from Collin McConkey, General Manager

I am so excited to have Third Eye Blind at this year’s Rock & Roll Sale! This is a band that I grew up hearing on the radio nonstop and know I will have some of their hits stuck in my head for months to come!

We love this event because it is a way to give back to our customers and bring the industry together. I hope you can make it out this year to get some business done, but more importantly to take some time with old friends and to have a blast.

Collin McConkey
DAA Northwest General Manager

8:00 - 10:30 AM: DAA Grille serves breakfast

10:00 am: Dealer and Fleet/Lease Sale

Featuring Ford Motor Company (Closed & Open Sale), Hyundai & Kia Finance, GM Financial, Element, Avis Budget Group, and more

1:00 PM: MAG Now Sale

Don’t miss MAG Now’s regularly scheduled digital auction powered by EBlock!

2:00 PM (approximately): Sale concludes

Auction lanes and concert area must be cleared in preparation for Wednesday evening’s concert and party

Rock & Roll Party and Concert


Active registered dealers whose DAA accounts are current and who have done business with us in the past 12 months will receive digital tickets via email between July 5th and July 8th, 2023.

6:00 pm: Concert Gates Open

PLEASE NOTE: No purses larger than a cell phone will be allowed in the concert and party; all guests will be required to walk through metal detectors before entering the Wednesday evening event.

  • Private event for invited guests only. Please – no children, pets, cameras, outside beverages, chairs, or bags bigger than a cell phone (whether clear or not). Open seating will be provided for a limited number of guests.
  • Complimentary appetizers in the auction arena
  • PLUS: David’s Pizza, El Jefe Mexican Grill, The Barbecue Pit, and Ben & Jerry’s Ice Cream in our food court on the east side of the auction arena
  • Two free tickets for wine and/or beer per guest
  • Non-alcoholic beverages will be free all evening

7:15 pm: Enjoy The Cronkites – our favorite house band

9:00 pm: Third Eye Blind takes the DAA Stage

10:30 pm: Concert and Party concludes

  • DAA shuttles provide dealer guests with complimentary ground transportation to area hotels

DAA Welcomes Third Eye Blind!

Since 1997, San Francisco’s Third Eye Blind has recorded five best-selling albums and assembled one career retrospective. Led by Stephan Jenkins, 3EB has earned worldwide success during a tumultuous group of years when the major-label recording industry was finally losing its grip on an enterprise that for decades it had dominated with steely efficiency. Nothing could have made 3EB happier!

Third Eye Blind’s 2021 album Our Bande Apart was recorded when lockdown ended, with Bethany Cosentino of Best Coast and Ryan Olson of Poliça. The band has continued to have gained artistic clarification and a fanbase that is larger, younger, and more dedicated than ever.

7:30 AM: DAA Grille opens for Breakfast

9:00 AM: Auction kicks off

Dealer-only auction showcasing the region’s finest dealers and featured national accounts – We’d love to have you with us in the lanes, but if you can’t make it, join us on Edge Simulcast!

Check out Auction Partner Expo outside Lane 1

9:45 AM: Virgin Bloody Marys in the lanes

12:30 PM: Complimentary food while you work the sale

1:30 PM: Cool off with ice cream sandwiches

3:30 pm (approximately): Thousands in post-sale drawings!

*Must be present in-lane or online to win

Auction Partner Expo

Increase your Rock & Roll Sale Buying Power!

While working Thursday’s Rock & Roll Sale, check out our Auction Partner Expo outside of Lane 1! Maximize your purchasing power with special 3rd party flooring incentives and catch up with representatives from your state’s independent dealer association. Click the links below to learn more!

Third-Party Flooring Partners:
Dealer Trade Associations: