July 22nd & 23rd, 2026

DAA Northwest Rock & Roll Sale

Two-Day Auction and Private Party & Concert featuring

Invited Guests Only – No Public Admittance

Check Out the Rock & Roll Sale Magazine! Directions to DAA Northwest

Concert Tickets

Concert Ticket Access Codes were emailed to DAA Northwest’s registered, active dealers on July 10th. They were sent directly from AXS Tickets. Here’s how to claim your tickets:

  • Download the AXS Tickets mobile app (if you don’t already have it).
  • Log in using the email address where you received the “Your Tickets Are Here” message.* Select Forgot Your Password? 
  • Check your email for a password reset link.
  • Log in to your account; your tickets will appear in your account!
  • Already logged in? Tap your initials (top right) and check that your account email matches the one the tickets were sent to.

You can also use the app to transfer tickets to your guests.

For help accessing your tickets, contact daarocks@magauctions.com.

REMEMBER: YOU WILL NEED TO SHOW YOUR DOWNLOADED TICKET IN YOUR DIGITAL WALLET OR YOUR AXS MOBILE ID IN THE APP AT THE GATE TO ENTER.

TICKETS CANNOT BE DUPLICATED, SCREENSHOT, OR REUSED.

*If your AXS account email is different than the email we have on file, please let your sales rep know you would like your tickets re-sent to your existing AXS account

Win Big with DAA Northwest's

$30K Giveaway!

$15K Consignment Challenge

Consignors will receive one entry into the drawing for every 15 cars consigned for the two-day sale. The more units you ship, the more entries you get. The $15K Consignment Challenge Drawing will take place at the conclusion of Thursday’s sale. Must be present to win.

Buyers Win Big

Customers that purchase vehicles on Wednesday or Thursday of our Rock & Roll Sale will have a chance to win part of $15K in giveaways as well! Buyers will receive one entry for every 5 units purchased during the event. Buyers will also be eligible to participate in all in-lane promotions, as well as the biggest Block Party of the year! The $15K Buyer Giveaway will take place post-sale on Thursday. Must be present to win.

Special 2026 Rock & Roll Sale

Hotel & Airfare Reimbursement!*

  • Buy and/or sell 3 units and receive hotel reimbursement**
  • Buy and/or sell 5 units and receive airfare reimbursement
  • Buy and/or sell 8 units and receive BOTH HOTEL** & AIRFARE REIMBURSEMENT!

*Units must be bought and/or sold during DAA Northwest’s Rock & Roll Sale on Wednesday & Thursday, July 22 & 23, 2026. Hotel and airfare receipts must be received by your DAA Northwest Account Representative by August 21, 2026. Please email, text, fax, or send via U.S. Mail | FAX: 509.244.8244 | U.S. MAIL: DAA NORTHWEST, ATTN: Hotel & Air/Sales, PO Box 19190, Spokane, WA 99219

**Applies to Rock & Roll Sale 2026 only; authorized hotels only. Please contact your DAA Northwest Account Manager for details.

Wednesday Sale

JULY 22ND | 1000 UNITS

Wednesday Lane Schedule & Lot Map Shuttle Schedule Featured Consignors & Promotions

8:00 - 10:30 AM: Enjoy a hot breakfast from the DAA Grille

The Latte Stand is open from 7:00 AM to 11:30 AM

10:00 am: Dealer and Fleet/Lease Sale

Featuring Ford Motor Company (Closed & Open Sale), GM Financial, Hyundai & Kia Finance, Ally Auto Remarketing, Element, LaneLink, Exeter Finance Corp., Auction Direct Remarketing, Gee Automotive Companies, McWilliam Auto, and more

1:00 PM: MAG Now Digital Auction

Check out MAG Now’s regularly scheduled digital action powered by EBlock!

2:00 PM (approximately): Sale concludes

Auction lanes and concert area must be cleared to prepare for Wednesday evening’s party and concert 

Rock & Roll Party and Concert

WEDNESDAY EVENING, JULY 22ND

Active registered dealers with current DAA accounts who have done business with us in the past 12 months will receive Digital Tickets via email in early July. Tickets must be saved by downloading our ticketing mobile app, and tickets must be presented at the gate for entry.

Know Before You Go:

  • This is a private event for invited guests.  
  • Please – no children, pets, professional cameras, outside beverages, or chairs.  
  • Bag Policy: Guests may carry one clear bag no larger than 14″ x 14″ x 6″ OR one small clutch bag no larger than 4.5″ x 6.5″. All bags subject to search.
  • Open seating will be available for a limited number of guests on a first-come, first-served basis. 
  • A complimentary appetizer buffet will be available in the auction arena. 
  • PLUS – More Options! Our Expanded Food Court on the east side of the arena will offer additional complimentary options from favorite local vendors.
  • Guests aged 21 and over will receive two complimentary drink tickets for beer and/or wine.  
  • Non-alcoholic beverages will be free all evening. 
  • Don’t miss our Rock & Roll photo booth!

6:00 pm: Party and Concert Gates Open

PLEASE NOTE: For guests’ safety, no weapons/firearms will be allowed in the concert gates. All attendees and bags are subject to search and metal-detector screening before entering the event.


Have an AuctionACCESS account? Just follow the directional signage at the party & concert entrance and you plus one (1) guest will get express entry when you show your digital ID on the AuctionACCESS app! 

7:15 pm: Rock with The Cronkites – our favorite house band

9:00 pm: Sheryl Crow takes the DAA Stage

10:30 pm: The Party's over! Please drive safely or catch a ride with one of our Complimentary shuttles to an area hotel. 

Special thanks to our Wednesday evening sponsors: NextGear Capital (Non-Alcoholic Beverage Sponsor), Alliant (Photo Booth Sponsor), AFC (Sweet Treat Sponsor), Washington Trust Bank (Guitar Pick Fan Sponsor), J&S Transportation (Buffet Sponsor), and Kendall Auto Group (Fan Fest Entertainment Sponsor)

DAA Welcomes Sheryl Crow!

Sheryl Crow is a nine-time Grammy-winning singer-songwriter whose career spans more than 35 million albums sold worldwide and multiple multi-platinum releases. Known for blending rock, pop, and deeply personal storytelling, her music helped define a generation while influencing artists across genres. Her collaborative album Threads celebrated the musical relationships built throughout her career.

Beyond music, Crow is a passionate advocate for causes including breast cancer research, hunger relief, education, and humanitarian efforts. Her 2022 documentary Sheryl offers an intimate look at her journey through success, adversity, and using music to inspire and connect people.

Invited dealers and guests: Get ready to rock the DAA Stage with Sheryl Crow!

Thursday Sale

JULY 23RD | 2500 UNITS

Don't miss the region's best selection of vehicles, plus THOUSANDS in Rock & Roll Sale Giveaways!

Thursday Lane Schedule & Lot Map Shuttle Schedule Featured Consignors & Promotions

7:30 AM: The DAA Grille opens for Breakfast

The Latte Stand is open from 7:00 AM to 2:00 PM

9:00 AM: The auction action begins!

Dealer-only auction showcasing the region’s finest dealers and featured national accounts – We’d love to have you with us in the lanes, but if you can’t make it, join us on Edge Simulcast!

9:45 AM: Enjoy a Virgin Bloody Mary in the lanes, compliments of Longhorn Barbecue

10:00 AM: The Block Party kicks off with Round #1 drawings!

Check out the Block Party section below to learn more

11:00 AM : We're keeping the energy going with complimentary Red Bull shots and Starbucks Double Shots, served in the lanes

12:30 PM: Fuel up with complimentary appetizers in the lanes as you work the sale

1:30 PM : Cool off with ice cream sandwiches, courtesy of Longhorn Barbecue

3:30 pm (approximately): Our 2026 Rock & Roll Sale concludes

Thursday, July 23rd

Rock & Roll Block Party

  • Each bidder badge gets 5 raffle tickets
  • See the front desk for your bidder badge and raffle tickets
  • Visit the Marketing table near Lane 3.5 with questions
  • Five drawings per lane, beginning at 10:00 AM and continuing every 30 minutes
How To Play View Prizes

Rock & Roll Sale Sponsors

Many thanks to these event partners whose sponsorship is helping to make our 2026 Rock & Roll Sale the most fun you’ve ever had at work!