July 16th & 17th, 2025

DAA Northwest's Rock & Roll Sale

We're celebrating 30 Years of Rockin' the Auction — You won't want to miss it!

Invited Guests Only – No Public Admittance

Two-Day Auction and Private Party & Concert featuring Sammy Hagar — Back by popular demand!

Register with MAG Directions

The Countdown Is On!

The Rock & Roll Party and Concert gates open at 6:00 PM on Wednesday, July 16th

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Concert Tickets

Concert tickets were emailed to DAA Northwest’s registered, active dealers on July 3rd and were sent directly from AXS Tickets. Follow the steps in the email to use your tickets:

  • Get the AXS Tickets mobile app if you don’t already have it.
  • Sign in to the app to view your AXS Mobile ID (the secure digital code for your tickets).
  • Get your AXS Mobile ID scanned at the concert entrance.
  • Use the app to transfer tickets to your guests.
    • PLEASE NOTE: Any ticket transfers must be done in the mobile app; a screenshot will not work. (We recommend transferring your tickets to your guest(s) in advance, or if you prefer, meet them at the concert entrance where we will scan all tickets on your smartphone.)

For help accessing your tickets, contact ticketing@magauctions.com.

REMEMBER: YOU WILL NEED TO SHOW YOUR AXS MOBILE ID IN THE APP AT THE GATE TO SCAN AND ENTER.

TICKETS CANNOT BE DUPLICATED, SCREENSHOT, OR REUSED.

 

Special 2025 Rock & Roll Sale

Hotel & Airfare Reimbursement!*

  • Buy and/or sell 3 units and receive hotel reimbursement**
  • Buy and/or sell 5 units and receive airfare reimbursement
  • Buy and/or sell 8 units and receive BOTH HOTEL** & AIRFARE REIMBURSEMENT!

*Units must be bought and/or sold during DAA Northwest’s Rock & Roll Sale on Wednesday & Thursday, July 16 & 17, 2025. Hotel and airfare receipts must be received by your DAA Northwest Account Representative by August 15, 2025. Please email, text, fax, or send via U.S. Mail | FAX: 509.244.8244 | U.S. MAIL: DAA NORTHWEST, ATTN: Hotel & Air/Sales, PO Box 19190, Spokane, WA 99219

**Applies to Rock & Roll Sale 2025 only; authorized hotels only. Please contact your DAA Northwest Account Manager for details.

Wednesday Sale

JULY 16th

8:00 - 10:30 AM: Enjoy a hot breakfast from the DAA Grille

10:00 am: Dealer and Fleet/Lease Sale

1:00 PM: MAG Now Digital Auction

Check out MAG Now’s regularly scheduled digital action powered by EBlock!

2:00 PM (approximately): Sale concludes

Auction lanes and concert area must be cleared to prepare for Wednesday evening’s party and concert 

Rock & Roll Party and Concert

WEDNESDAY EVENING, JULY 16TH

Active registered dealers with current DAA accounts who have done business with us in the past 12 months will receive Digital Tickets via email in early July. Tickets must be saved by downloading our ticketing mobile app, and tickets must be presented at the gate for entry.

Know Before You Go:

  • This is a private event for invited guests.  
  • Please – no children, pets, cameras, outside beverages, or chairs.  
  • Bag Policy: Guests may carry one clear bag no larger than 14″ x 14″ x 6″ OR one small clutch bag no larger than 4.5″ x 6.5″. All bags subject to search.
  • Open seating will be available for a limited number of guests on a first-come, first-served basis. 
  • A complimentary appetizer buffet will be available in the auction arena. 
  • PLUS – More Options! Our Expanded Food Court on the east side of the arena will offer additional complimentary options from David’s Pizza, El Jefe Mexican Grill, Rock the Feta Gyro, The Barbecue Pit, Rock & Roll Dog, Backstage Island Bowl, and Ben & Jerry’s.
  • Guests aged 21 and over will receive two complimentary drink tickets for beer and/or wine.  
  • Non-alcoholic beverages will be free all evening. 

6:00 pm: Party and Concert Gates Open

PLEASE NOTE: For guests’ safety, no weapons/firearms will be allowed in the concert gates and all attendees must pass through a metal detector before entering the event. 

7:15 pm: Rock with The Cronkites – our favorite house band

9:00 pm: Sammy Hagar takes the DAA Stage

10:30 pm: The Party's over! Please drive safely or catch a ride with one of our Complimentary shuttles to an area hotel. 

DAA Welcomes Back Sammy Hagar!

Sammy Hagar will once again take the DAA Stage as one of rock music’s most dynamic artists. From breaking into the industry with the hard rock band Montrose to his multiplatinum solo career and his ride as the frontman of Van Halen, the “Red Rocker” has set the tone for some of the greatest rock anthems ever written. Songs like “I Can’t Drive 55” and “Why Can’t This Be Love” have earned him the music industry’s highest accolades, including a Grammy Award and induction into the Rock and Roll Hall of Fame. Along the way, Hagar has also become a philanthropist, a New York Times best-selling author, and an entrepreneur. His invigorating classic rock guarantees DAA’s 30th Annual Rock & Roll Sale will be one to remember.

Photo credit: Leah Steiger

Thursday Sale

JULY 17th

Don't miss the region's best selection of vehicles, plus THOUSANDS in Rock & Roll Sale Giveaways!

7:30 AM: The DAA Grille opens for Breakfast

9:00 AM: The auction action begins!

Dealer-only auction showcasing the region’s finest dealers and featured national accounts – We’d love to have you with us in the lanes, but if you can’t make it, join us on Edge Simulcast!

9:45 AM: Enjoy a Virgin Bloody Mary in the lanes, compliments of Longhorn Barbecue

12:30 PM: Fuel up with complimentary appetizers in the lanes as you work the sale

1:30 PM: Cool off with ice cream sandwiches, courtesy of Longhorn Barbecue

3:30 pm (approximately): Our 2025 Rock & Roll Sale concludes

Rock & Roll Sale Sponsors

Many thanks to these event partners whose sponsorship is helping to make our 2025 Rock & Roll Sale the most fun you’ve ever had at work!