July 17th & 18th, 2024

DAA Northwest's Rock & Roll Sale

Two-Day Auction and Private Party & Concert featuring

Invited Guests Only – No Public Admittance

Register with MAG Directions

The Countdown Is On!

The Rock & Roll Sale kicks off Wednesday, July 17th at 10 AM


Concert Tickets

Concert Ticket Access Codes will be emailed to DAA Northwest’s registered, active dealers in early July. 

Dealers: Please follow the downloading instructions and bring your tickets (either on your smartphone or printed) to the concert. Tickets are required for entry and can’t be duplicated or re-used.  

For help downloading tickets, contact MAG Marketing at 509.244.4500 or info@magauctions.com.


Wednesday Sale

JULY 17th

8:00 - 10:30 AM: Enjoy a hot breakfast from the DAA Grille

10:00 am: Dealer and Fleet/Lease Sale

1:00 PM: MAG Now Digital Auction

Check out MAG Now’s regularly scheduled digital action powered by EBlock!

2:00 PM (approximately): Sale concludes

Auction lanes and concert area must be cleared to prepare for Wednesday evening’s party and concert 

Rock & Roll Party and Concert


Active registered dealers with current DAA accounts who have done business with us in the past 12 months will receive digital Ticket Access Codes via email in early July. Access Codes must be downloaded, and tickets must be presented at the gate for entry.

Know Before You Go:

  • This is a private event for invited guests.  
  • Please – no children, pets, cameras, outside beverages, or chairs.  
  • Bag Policy: Guests may carry one clear bag no larger than 14″ x 14″ x 6″ OR one small clutch bag no larger than 4.5″ x 6.5″. All bags subject to search.
  • Open seating will be available for a limited number of guests on a first-come, first-served basis. 
  • A complimentary appetizer buffet will be available in the auction arena. 
  • PLUS: Our Food Court on the east side of the arena will offer complimentary David’s Pizza, El Jefe Mexican Grill, The Barbecue Pit, and Ben & Jerry’s Ice Cream. 
  • Guests aged 21 and over will receive two complimentary drink tickets for beer and/or wine.  
  • Non-alcoholic beverages will be free all evening. 

6:00 pm: Party and Concert Gates Open

PLEASE NOTE: Guests must pass through a metal detector before entering the event gate. 

7:15 pm: Rock with The Cronkites – our favorite house band

9:00 pm: Sugar Ray takes the DAA Stage

10:30 pm: The Party's over! Please drive safely or catch a ride with one of our Complimentary shuttles to an area hotel. 

DAA Welcomes Sugar Ray!

Beyond sales of 10 million records, four top 10 songs, hundreds of millions of streams, and millions of tickets sold, Sugar Ray — co-founded by Mark McGrath (vocals) and Rodney Sheppard (lead guitar) — embody the endless summer of popular music and culture. How many artists still pack sheds a whole generation removed from their genesis? How many acts can claim to share the stage with The Rolling Stones, KISS, and Sex Pistols, collaborating with Run-DMC, and being interpolated by Post Malone? Just Sugar Ray…

Invited dealers and guests: Get ready to rock the DAA Stage with Sugar Ray!

Thursday Sale

JULY 18th

Don't miss the region's best selection of vehicles, plus THOUSANDS in Rock & Roll Sale Giveaways!

7:30 AM: The DAA Grille opens for Breakfast

9:00 AM: The auction action begins!

9:45 AM: Enjoy a Virgin Bloody Mary in the lanes, compliments of Longhorn Barbecue

12:30 PM: Fuel up with complimentary appetizers in the lanes as you work the sale

1:30 PM: Cool off with ice cream sandwiches, courtesy of Longhorn Barbecue

3:30 pm (approximately): Our 2024 Rock & Roll Sale concludes

Rock & Roll Sale Sponsors

Many thanks to these event partners whose sponsorship is helping to make our 2024 Rock & Roll Sale the most fun you’ve ever had at work!

DAA Northwest Welcomes These Events to Spokane In Conjunction with the Rock & Roll Sale

Auction Academy

Auction Academy provides a comprehensive 2-year education program to professionals throughout the wholesale auto auction industry. DAA Northwest is pleased to welcome the Academy’s Class Eight!

WSIADA Education Fair East

Dealers will Rev Up for Success with the Washington State Independent Auto Dealers on July 16th at the Doubletree Hilton Spokane Convention Center in downtown Spokane. Interested in attending? REGISTER HERE!